Chip City
I redesigned a local cookie shop called Chip City. I wanted to make the branding better correlate with their current customers; without losing their sense of playfulness. I also created a fold-out as an extra branding piece that gives the customer a snapshot of the company.
![](https://cdn.myportfolio.com/ef53737b-0fec-42e7-b836-5fe453455841/d0586d13-5da9-4652-a167-785006a50da9_rw_1920.jpg?h=52c178c13fb1ff768defee4a86297db8)
![](https://cdn.myportfolio.com/ef53737b-0fec-42e7-b836-5fe453455841/4c2e85de-e2ab-45ef-b3fb-ae01d89e0d24_rw_3840.jpg?h=1cbf5fd713ed05e3e1d6ad445149bd2d)
![](https://cdn.myportfolio.com/ef53737b-0fec-42e7-b836-5fe453455841/77575267-bff1-4a41-98d6-b942ef7efaa8_rw_1200.jpg?h=7ff663809b80b1d791a0659bd2f9125b)
![](https://cdn.myportfolio.com/ef53737b-0fec-42e7-b836-5fe453455841/c752d5a8-5545-41a1-acda-014439efe224_rw_3840.jpg?h=50f249a3b71602441c7e9b2ffbb04bf2)
![](https://cdn.myportfolio.com/ef53737b-0fec-42e7-b836-5fe453455841/103634f3-d46f-42d9-80cb-2ca002b70413_rw_3840.jpg?h=8504a31551f601f1642b01a3fd08faae)
Xotla
As part of my extracurricular classes, I was able to self-initiate any project of my choosing. I chose to focus on the business side of graphic design since it's not part of our current curriculum. I developed my design studio called Xotla. From this course, I learned its vast components, one of which was creating a brand identity for this studio.
![](https://cdn.myportfolio.com/ef53737b-0fec-42e7-b836-5fe453455841/024b977b-ee0a-40d9-97c2-fe4d4d94aeb1_rw_3840.jpg?h=f525855e73f91fdc6e02cf2ba55d2378)
![](https://cdn.myportfolio.com/ef53737b-0fec-42e7-b836-5fe453455841/4ef8ca5a-b74f-47ff-b367-c28e74669c7a_rw_3840.jpg?h=67986bb251de8e6a55459a454b060d59)
![](https://cdn.myportfolio.com/ef53737b-0fec-42e7-b836-5fe453455841/0e588719-b14a-492c-a4aa-c7720d22fcad_rw_3840.jpg?h=8f440348c06007493b1f0183eb3289d0)
![](https://cdn.myportfolio.com/ef53737b-0fec-42e7-b836-5fe453455841/e1abdefe-c63a-46da-9890-1241be5f7a89_rw_1920.jpeg?h=6490be34fac3574727711526a4e24105)
Personal Identity
With a lot of effort, I was able to present myself in a visual manner. I've always had a liking for this shade of light purple and I also enjoy vibrant, bold colors. The stars as a graphic element represent not only my passionate personality but also my witty side.
![](https://cdn.myportfolio.com/ef53737b-0fec-42e7-b836-5fe453455841/f750589c-11f6-4606-a8b2-95bcd5cecde2_rw_1920.jpg?h=385941674d42efb33e281cae76dca3a3)
![](https://cdn.myportfolio.com/ef53737b-0fec-42e7-b836-5fe453455841/13fc3222-9896-4b7f-a2ba-6232c89aa0fb_rw_3840.jpg?h=4284acefd61359bcfe84deda0e66df9a)
![](https://cdn.myportfolio.com/ef53737b-0fec-42e7-b836-5fe453455841/4f6757c4-76d6-45f4-8d1a-052ca1103b37_rw_3840.jpg?h=f400421df6aa27d888489c600affa8c2)